Sailor Jerry is a spiced rum that embodies the rebel spirit of the tattoo artist himself. In this campaign we turn his classic pin-ups into powerhouses.

PRINT

Magazine slide.jpg
SayJay_Print_Cont.jpg

Bar EXPERIENce

Branded photo booths will be placed at bars and events where people can snap photos of their night out. Each photo strip will feature a dare that kicks your butt to do something fun just up to the point of recklessness.

SayJay_Deck Photobooth.jpg

The print campaign will be extended into the bar, decorating the tables and inspiring patrons to order some Sailor Jerry for themselves.

Table Tent.jpg

Art of the bottle Contest

Female artists can upload their own Sailor Jerry Girl designs for a chance to win a variety of prizes including their art featured on the bottle.

SayJay_IG_01.png
Contest_comp.png
Submissions_comp.png
SayJay_IG_02.png

ART BASEL MIAMI

The badass winners of the “Design Your Bottle” contest will score a sponsored trip to beach paradise and have their designs featured at our Art Basel showcase in Miami.

Art_Party.jpg

During the Art Basel weekend wheat paste posters will be placed throughout Wynewood and targeted Instagram features and story updates will inform the public of the experience.

Wheatpaste Poster.jpg
SayJay_IG_01.png

CW: Clare Davis