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Growing up can be uncomfortable, but the awkward years help us discover who we are. Wet n Wild is here to encourage self-expression.


DESIGN Book and Social Filter Creator

Whether its eye makeup or a fancy mustache, the interactive workbook allows teens to create filters by drawing them onto the page and uploading them to Instagram and Snapchat.


Customizable emojis aren’t really you until they’re wearing the right makeup. Users can now personalize their cartoon avatars with their favorite Wet N Wild products and colors.

CW: Greg Paton-Ash